9th Book of 2020!
Well, staying at home in self-isolation due to Coronavirus spread is a tragedy if you are doing nothing and only scrolling your mobile and checking latest updates out of curiosity whereas it is a boon for the people like me who love reading as I am getting time to read books which were lying in my shelf since long. I have just completed reading another non-fiction book named “Enjoy Success, Relish Failures” which is written by the entrepreneur- A.D. Padmasingh Isaac who is founder of the company named Aachi. The book is of around 185 pages published by Rupa Publications written in a very humble manner. You will just not agree that this has been written by a person who is running an organization. This itself gives you a kind of positive vibes throughout your reading experience.
The cover page has the image of Mr. A.D. Padmasingh Isaac in a very well-dressed avatar which is what he also discusses in a very start of the book about how dressing good is one of the key factors for him that he has analysed is essential for growth. The author starts writing his autobiographical story right from his birth to make us understand the background he comes from and that is how every autobiography should be written. Reading about his humble beginning gives you a lot of confidence to dream more and do impossible as the way everything has been described by the author tells you the importance of having good values, right idols and positive and dedicated approach.
Generally, whenever I have read an autobiography of an entrepreneur, the author generally speaks about the greatness of their father but this is the first time when I have seen an entrepreneur talking about his mother and the kind of skills and values he inherited from her which helped him in forming, running, managing and growing the company. It was so great reading about author’s view about his mother, wife and other women which makes you understand how important women are in our society whom few people still consider as 2nd grade. This book is an eye-opener for such people.
Author, then, focuses in the 2nd half of the book on his entrepreneurship life and the challenges involved in the same. The way he left his job to start his own organization with no much capital to put in makes this story a great read. How Aachi Masale became famous and what all Padmasingh Isaac underwent to keep it running is a wonderful story in itself. I liked how author, rather than praising himself, regularly keeps giving references of other businessmen like Dhirubhai Ambani, Narayana Murthy or say, a Bollywood personality such as Amitabh Bachchan shows that he is still grounded and learns from other personalities in the same game.
Now talking about the drawbacks, I must say, that author doesn’t discuss much of the internal challenges that he must be facing on daily basis while running the company such as one discussed in the book where an employee used to steal from the company premises. There was a need of many such scenarios and how author fought against it. This helps the readers in understanding how an entrepreneur takes decision.
Except one point discussed above, this book is written in a very simple language with a message in the end of every chapter to make sure you have Take-away pointers with you after completing it. I give this book 4 stars out of 5.
Thanks.
WRITING BUDDHA
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